This publication is designed to guide facilitators in supporting rural women entrepreneurs. It covers a range of topics essential for entrepreneurship development, including:

- Principles of Entrepreneurship Development: Universal principles applicable to micro and small enterprises.

- Technology and Market-Oriented Approaches: Strategies for identifying and solving business problems, with a focus on technology and market needs.

- Support Systems: Importance of credit, marketing, infrastructure, and training, along with the role of peer support groups like entrepreneurs' associations.

- Facilitator's Role: The crucial role of facilitators in linking women entrepreneurs to support systems and resources.

- Empowerment and Enterprise Development: Steps for empowering women and developing their enterprises, from product idea generation to marketing and manufacturing.

- Financial Management: Guidance on managing money, preparing feasibility reports, and ensuring business survival and growth.